Why the value you offer your client is more important than your product
The goal of being in business with your customers is not just a monetary exchange. The goal is to increase value in the lives of both your customer and your business.
A winning interaction with a customer is both of you walking away with your lives better after the interaction.
Here’s the reality: your potential clients are all people with needs, wants, aspirations, and goals for themselves. The product you offer them should be a stepping stone for them, bringing a service or benefit to their lives.
Letting your potential client or customer know what you sell is important, but communicating how your product or service will enhance their lives is vital to maintaining a relationship with them and furthering your success.
Here’s some examples: Let’s pretend you own an ice cream shop. The ice cream you sell is not just a sweet snack, it’s an opportunity to sit down with someone and bond over something we all love.
Now imagine you own and run a daycare. The childcare you offer is not merely watching kids, it’s a much deserved break for hardworking parents.
Now you’re an entrepreneur specializing in cleaning services. It’s not simply cleaning, it’s bringing organization and peace of mind back to someone who needs it.
When you think in these terms, your attention is directed to how you can best serve those around you and satisfy their needs, automatically improving the perceived quality of your product and business.
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