3 Stages of Customer Relationships Explained
Whether it’s a friendship, romantic relationship, or business relationship, all relationships have rules and move through stages. That includes the relationships of small businesses with their ideal clients.
Here are the three relevant and crucial stages of your relationship with your clients you need to know about
Interest
First, you might pique your prospective customer’s interest. They’re curious - not about you exactly, but about how you might be able to help them. Tell them a story - one that involves them as the main character and you as the expert guide who can lead them to the big win at the end.
Inform
Next, you seize their interest and take the opportunity to inform them on exactly what value your product or service can do for them. They won’t commit until they truly understand how you can help them, so your marketing should invite them into the journey of improving their life. You have to build a person’s trust in your business’ ability to help them.
Engage
Finally, you engage. They are interested, informed, and ready to see firsthand how you will improve their life. At this stage, you must actually ask for the act of engagement, whether it’s a consultation call, a newsletter sign-up, or a sale. If you don’t ask, they won’t give. But if you ask too early, they won’t give either.
The key is crafting an overall journey that attracts and guides them from interested to informed to engaged. Following these steps will serve as a valuable tool to establish in your pathway for building lasting customer relationships.
The Complete Social Media ToolKit is ready!
Our fully illustrated social media toolkit for small businesses is online now! Get yours here. Or, schedule a meet up!